The Internet Kitchen: McMarketing


The Internet Kitchen: McMarketing

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I’m kind of blown away by the response that the return of the McRib sandwich is getting.  McDonald’s is using such a classic marketing ploy and it just is so impressive to me how well it works.

Create scarcity for a thing and people will clammer for it.  Take away a sandwich, even if that sandwich tastes like soggy cardboard, and people will pay for it when you bring it back.  People will tweet about it, facebook it, and basically give free promotion just because it has returned.

Then, of course, they rip of off the menus and do it all over again next year.

If I were a psychology or sociology major in college, I would be writing my senior thesis on the freakin’ McRib sandwich.

Well, on Monday, I’ll show you how to make your own homemade McRib using fresh ingredients.  For less money.  And you can save time by freezing them.  So get pumped for that.

In the meantime, let’s do a poll this week!

[polldaddy poll=”5619611″]

And a few links!

Pork Stuffed Apple Rings – A crazy creation and one that I imagine catering companies would go nuts over.  A bit labor intensive, but probably worth it.  (@ TFIMB)

Raita – This is one of my favorite Indian sides.  I love getting the spiciest food I can get my hands on and a big bowl of this stuff. (@ David Lebovitz)

Baba Ghanoush – I’m on a bit of a Middle Eastern kick lately and this looked pretty tasty to me when it popped up in my RSS.  I also like saying it.  Baba Ghanoush.  Baba Ghanoush. (@ No Recipes)

The Great Food Blogger Cookie Swap – This is a really cool exchange that already has over 200 people signed up to participate.  I’ll be adding my name to the list also!  (@ Love and Olive Oil)

Connect with me!

Throughout the week I love chatting with people and sharing fun and interesting stuff around the web.  I’m fairly active on a few different places:

– Follow @macheesmo on Twitter.
– Like Macheesmo on Facebook.
– Add me to a Google + Circle.

And, of course, you can always subscribe to Macheesmo via the feed or via email!

Have a great weekend everyone!



8 Responses to “The Internet Kitchen: McMarketing” Leave a comment

  1. I’ve gone 30 something years in this world without trying one and would like to keep it that way. Even though I love bbq pork, I just can’t do it. However, I have friends who go bonkers over the McRib so I will definitely point them in this direction on Monday!

  2. I have no idea why anyone likes that McRib – it’s disgusting!

    Thanks for the heads-up on the Cookie Swap – sounds like so much fun =)

  3. Well, having had the McRibotrash, I am not a fan! It is merely a conglomoration of fat, sinew, arterial vesicles, and a little bit of lean meat. Just give me the damn sauce and some REAL meat and I’ll be happy! Oops…did I forget the soy?

      1. Monday, Monday…can’t trust that day…Monday, Monday, seems like it just turns out that way…ay…ay…ay… On Monday Morning, you gave me no warning…uhhh…never mind, I digress, LOL!!! One of my favorite groups!!!

  4. Though I don’t intend on actually giving McDonalds any money for one this time around, I have to say I appreciate the McRib on some level; like I was saying on Twitter it is similar to a Twinkie-there is something pleasantly gross about it. I am fine with a healthier alternative to this piece of proccessed trash, but I am hoping your fauxrib at least plays at being trashy, or it’s no McRib at all. I am actually annoyed by the fact that the McRib keeps playing hide and go seek on the menu because I DO only feel like eating one a year, but it’s not always when McDonalds thinks I should. It’s probably for the best, but it’s a sandwich, not a Disney movie-it should just stay or go, and make up its mind.

  5. I can’t wait for this one! Finally one I may be able to eat without feeling really guilty and without wondering what’s in it! After a triple bypass, my heart may thank you also, though I don’t expect a “fat-free” version! Bring it on, Nick!!!

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