Guess The Food #12: Creamier!


Guess The Food #12: Creamier!

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It’s been over a month since I’ve done a Guess the Food and even though this one might be pretty easy for you Guess the Food experts, I couldn’t help myself.

Sometimes when I’m browsing the aisles looking for a good product for this series (notice I said product and not food), I sometimes start by looking for any products with asterisks or footnotes.

I just find it funny to investigate what these companies are footnoting.

This certain product has a really interesting footnote!

Richer & Creamier!

I love creamy foods and rich foods so I was pretty intrigued by this claim.

I was mainly intrigued because, as you’ll see, the first ingredient in this product is actually water. Now if I wanted to make something creamy I would start with… you guessed it… CREAM.

But what do I know.

If you follow the footnote on their Richer & Creamier claim, you’ll find this little gem at the bottom of the packaging:

“Among consumers with a preference.”

A few thoughts:

1) What the hell does that even mean? Are there consumers without a preference? Maybe but how do they know somebody has a preference before they ask them?

Or, once you think about this for a few minutes (longer than you should unless you’re me), you might start envisioning how this “survey” went down.

Surveyor: Please taste these two creamy products and tell me which is creamier.
Taster 1: They taste the same.

Surveyor marks Taster 1 down as someone without a preference and therefore excluded from the survey.

Surveyor: You sir. Please taste these two creamy products and tell me which is creamier.
Taster 2: Well product 2 of course.

Clearly this man has a preference! Mark it down as Richer & Creamier!

Nobody knows what happens to those people who say that product 1 is creamier. As Indiana Jones would say, “Choose wisely.”

So another way to read the footnote is something like, “Richer & Creamier to those consumers that thought it was richer & creamier.”

2) Richer and Creamier than what? Let me just go ahead and show my hand a bit. I’ve eaten probably gallons of this stuff throughout my childhood. I tasted this version. It tastes the exact same as it ever has.

And I would like to think that I have a preference when it comes to creamy items. I tend to like creamier things.

This is the same as it ever was.

Nice try guys.

Ok. But that’s not the point of this series. The point is for you to guess what this magical stuff is. First, lets take a look at the nutritional info.

The Nutritional Info



When I first saw this, I thought that 25 calories for two tablespoons isn’t all that bad. And it isn’t assuming that you’re eating healthy stuff.

As a comparison, two tablespoons of full fat yogurt made with whole milk has about 20 calories. So it has more calories than the highest calorie yogurt, but it’s not like it’s blue cheese dressing or something (250 calories/2 Tablespoons).

Unfortunately, there isn’t much to say about this nutritional information: good or bad. There’s no salt, no protein, very little fat or carbs. It’s almost as if it’s a container of air.

So let’s move on.

The Ingredients

As always, I find these fascinating. As mentioned, this product is supposedly creamy and rich, but milk and cream are the last main ingredients on the list. They make up a very small fraction of this product.

So let’s break it down specifically.

Water – Good old healthy water.

Hydrogenated Vegetable oil – Hmm. Ok. In short, hydrogenation turns unsaturated fats into saturated fats. This process makes the oil a solid or semi-solid at room temperature. Margarine, for example, is almost all hydrogenated veggie oil.

High Fructose Corn Syrup – Probably used not only as a sweetener but also as a stabilizer. I wasn’t shocked to see it way up on the list. There’s not a huge amount of it though because it would lead to higher sugar percentages.

Corn Syrup – The non-high fructose kind. I’m not sure why food producers use both, but there ya go.

Skim milk – I think it’s hilarious that they use skim milk in this product. One would think that if you were going for a creamy texture, you would use whole milk.

Light Cream – Again with the lightening of creamy dairy things. Why?

Now onto the weird stuff.

Sodium Caseinate – Casein is basically the milk proteins. It’s used a lot in cheese making. Who knows what they are using it for.

Natural and Artificial FLavors – If you have access to the natural flavor, why would you use the artificial one? Baffling really.

Xanthan and Guar Gums – Both of these items are emulsifiers. They make stuff stay blended and also thicken things.

Polysorbate 60 – Another chemical emulsifier.

Sorbitan Monostearate – Yet another emulsifier. It makes a lot of sense that all these emulsifiers are needed when the first two ingredients are oil and water. You’re gonna need a lot of chemical help to get those to stay 100% stable forever.

Beta Carotene (color) – It’s hilarious to think that they colored this food if you know what it is.

Guess the “Food”!

This product doesn’t have as many ingredients as some of our previous ones, but I like it’s style. My guess is that it’ll also be a popular purchase for the upcoming July 4th weekend.

So… can you guess the food? Leave a comment!

27 Responses to “Guess The Food #12: Creamier!” Leave a comment

      1. Why did they switch? I always was amazed at how it was a completely synthetic product that people use in food. I won't eat anything with it in it because it's so bizarre to me.

  1. Why stop there? The footnote should probably say "according to consumers with a preference."

    If you read that footnote literally I think it is saying: "[In the presence of] consumers with a preference, [our product] now [mysteriously becomes] richer and creamier."

  2. I think it is Cool Whip. I read somewhere that the makers of Cool Whip added skim milk and light cream to the ingredients recently.

  3. Cool whip. As a person who can't have dairy, I'm forced to endure this when whipped cream is called for.

  4. Ha. My wife was definitely confused why we had it. Of course she's now catching on that anytime there's something weird in the fridge it's probably for this series.

  5. I was thinking it was gonna be ice cream until i got to the nutritional info (2T serving size) and plus the shape of the container, i knew it was cool whip!!

  6. Cool Whip, for sure. Blegh…

    But the big question is what you eventually ended up doing with it. That stuff isn't meant for human consumption!

  7. I was just in the grocery store a few days ago and thinking about getting either Reddi Whip or cool whip to go on my nice fresh berries I had in the basket. Being very conscious of checking the ingredients these days and as soon as I read this article I knew what it was. Needless to say they both ended up back in the dairy case.

  8. Hi Nick! I refuse to eat that stuff. It honestly has a "chemical" taste to it, too. The only problem is in certain – especially summer – desserts it can be tricky finding a replacement. Obviously real whipped cream may not "stand up" in many cases. Do you have any suggestions? Thanks!

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