A NuVal Review


A NuVal Review

Jump to Recipe

In the last month or so I’ve noticed a new system that’s popping up in my local grocery store here in Colorado called NuVal.  The system is  in a lot of grocery stores and is supposed to make it easier to tell which items in the store are more nutritious.  So rather than reading over ingredients and nutritional panels, you can just look at this one number to determine whether or not the food you’re buying is actually good for you.

I spent about an hour poking around my local store one day, looking at various products and seeing how things stack up.

So I thought I’d share what I found with all of you and share with you how I think this system can be useful.

The Food Labeling Problem

I’ve written before about how I think food labels need to be drastically improved.  It needs to be much clearer what’s in each product and consumers should be able to see, at a glance, whether the food they are about to buy is a nutritious choice.

At first I was very skeptical that this NuVal system would accomplish this goal.  After all, it’s just one number.  Nutrition is a very complex thing and I found it hard to believe that the creators of this system could boil down all of this information into a single rating system.

Before I get too far into my review of the system itself, it’s important to know who created this thing.

The NuVal Team

Anytime you’re using a system, it’s a good idea to know who created the system.  At first, I thought that the store itself created the system so I figured it might be artificially inflating its own products.  Also, on the commercial they use Cheerios as an example, so I thought maybe it was a General Mills creation.  Turns out both are wrong.

On the NuVal site, they do an amazing job of disclosing who is in charge of creating and updating this system.  It’s great to see this kind of transparency.  The team is comprised of about a dozen very well respected nutritionists and doctors from a wide range of studies.  The funding for the project comes from the Griffin Hospital which is a non-profit community hospital in Connecticut that does affiliate teaching for the Yale School of Medicine.

In other words, it doesn’t appear that the government or any corporation has much direct influence on the system.

Geeky Math

I was most intrigued by how this team actually calculates each NuVal score.  It turns out to be a pretty complicated algorithm that accounts for around 30 nutrients – some signal a positive score and some a negative.  Besides just amounts, they also factor in quality of certain fats or proteins.  Since Trans Fats, for example, have been shown to be very bad for heart health, they actually add a coefficient multiplier to that fat when it’s in foods to make it weigh more than other negative items.

This roughly made sense to me, but when I was walking around the store checking various products, I found some strange results.

For example, even though they appear to be almost identical, olive oil has a score of 11 while canola oil has a score of 24.  Both scores are low, because it’s all fat, but after looking at it closer, the difference appears to be because olive oil has 1g more saturated fat per serving than canola oil.

I would never recommend subbing olive oil for canola oil because of this – olive oil is just a much more flavorful oil that I don’t think can really be substituted.  But the scores did signal a difference to me between the two oils that I didn’t even realize.  In this case, it won’t change my purchasing habits, but it’s interesting.

When NuVal Isn’t Helpful

The scoring system isn’t perfect by any means and doesn’t claim to be.  There are some areas where I think the scoring system isn’t really all that useful.

Fruits and Vegetables – While the NuVal system does score fruits and vegetables, I find it meaningless.  For example, lemons are a strong 99 while limes are a 91.  Why is there a difference?  I don’t know, but it seems inconsequential to me.

So, if you’re buying fruits and vegetables, just ignore the NuVal ratings.  They are all scored over 80 and you’re probably buying healthier food than anywhere else in the store.

If you’re shopping for fruits and vegetables, buy what you like and will eat.  Don’t make decisions based on a 5 point difference on the NuVal scale.

Organics and Toxins – NuVal has no way of rating individual toxins or bacteria in food.  The rating on cantaloupes was still very high even though there’s been a lot of warning about cantaloupes since the listeria outbreak.  NuVal isn’t updating for situations like this.

Also, NuVal doesn’t factor in organic food in its ratings.  From the NuVal site regarding organics:

As yet, there is no widely validated evidence that organic foods have a higher nutritional value or greater nutrient density than food not grown organically. Obviously, consumers who choose organic foods may be doing so for reasons beyond nutrition – the fact that it is grown without using certain chemical controls, for example. If the scientific community puts forward well-vetted evidence that organic foods do, in fact, offer greater nutritional value, the NuVal™ System is designed to be able to incorporate that information into the Scores.

Personal Dietary Issues – If you have specific dietary needs, NuVal might not be as helpful.  If you’re looking for foods that are high in protein or calcium, there’s no way to know that by looking at one number.  You’ll have to do more research to see why each NuVal score is what it is.

When NuVal IS Helpful

There are a lot of areas where I think this system can be a great benefit to shoppers.

Comparing Similar Products – I was shocked to see the difference between similar products.  Different producers add a wide range of things to the same food and it would take you a long time to pour over each individual nutritional facts panel to find these differences.

For example, there was a fairly wide range of difference in scores on different kinds of beans.  It seemed like most of the score differences had to do with how much salt was added to each can.  If you’re looking for a can of black beans though, why not pick the can with the highest NuVal score?!

Breads and Cereals – If you use the scores for nothing else, I found it incredibly helpful in the bread and cereal aisles.  Both of these products are notorious for making all kinds of health claims and it’s great to see them rated on an independent scale.  I found the scores to be really helpful in these sections of the store.

As a Beginning – I’m not sure that this system is perfect, but it’s a pretty decent start.  If you’re trying to learn more about nutrition or just eat healthier, this system is worlds easier to understand than pouring over tiny print and small panels on the back of products.  So use this system and learn more as you go.

In Conclusion…

I like NuVal.  I started researching it almost sure that I was going to pan it.  But I think the system is a great start.  The team that developed it is clearly some of the best minds in their fields and they all seem to care about educating the public on making nutritious choices.  They’ve also seemed to build an algorithm that takes in a huge number of variables and is also flexible enough to be changed in the future.

I’d be curious to know if you have seen these ratings in their stores and if you’ve used them!  Leave a comment!

10 Responses to “A NuVal Review” Leave a comment

  1. I am in Florida and have not seen NuVal yet, but I will be on the lookout! Thanks for the tips!

  2. Here in Western MA I have seen NuVal being used by our regional supermarket Price Chopper and unfortunately as Nick points out – the signage at a glance states the higher the number the better the Nutritional Value

    Let me back up by thanking Macheesmo for kicking off this discussion.

    Much in the Macheesmo style you seemed fair and open-minded – ah but then you got to Fats – note to self exclude Fats; then you proceeded further to Fruit & Veg – another note to self………

    My concern is that the raw data – of ingredient lists and nutritional data should be enough. NuVal may make shopping more convenient but it does little to affect one's overall diet – WHAT TO EAT – NOT WHAT TO BUY. The best choices are and will probably always be – "Fresh, and Unprocessed"

    Let's take some of you, who shall remain nameless – Who like to use BACON – and not turkey bacon but the real thing – now what might the overall significance be of the NuVal rating of canned bean – when cans already say "No Salt Added, or Reduced Sodium"

    My whole point is that the problem is not what is or isn't on the product label or package, but rather lack of fundamental knowledge and motivation to self educate and moderate one's diet. The example of Canola Oil being rated higher than Olive Oil – requires someone to have fundamental knowledge of basic nutrition.

    2012 marks the end of Sugar Pops Cereal and several other "Frosted Cereals" – so if the NuVal system has any benefit at all – maybe it will be to run certain foods out of town – kind of like making the "low hanging fruit" – or the poor choices more obvious. As Nick points outs you can now easily compare Unsweetened Corn Flakes, Frosted Flakes, and Unsweetened Whole Grain Flakes.

    We still live in an age where most people maintain their automobiles better than their own bodies. Just as the MPG sticker only tells part of the story in buying a car – the NuVal System will probably do even less – although as a marketing tool for retailers and food producers I have no doubt it will have "legs".

    1. Thanks for the comment Kevin. I agree that there are some factors that are just impossible to include in the score. But I give them credit for trying and making it easy for people to at least start to think about nutrition as they shop.

      It's far from perfect, but I'm a firm believer that the perfect is the enemy of the good and I think this is generally a step in the right direction.

  3. I'm sure I will be waiting a while for this to appear in Nashville, part of the fat south. I agree with the comment above that avoiding processed foods is one of the keys to good nutrition but I think the conveince of NuVal is something I will find helpful.

  4. Kevin has a good point. Nuval seems far from perfect, but as a consumer, I appreciate the step in the right direction. For me it helps address the question of empty calories vs. real food.

    Thanks Nick for the heads up!

  5. I had never heard of NuVal before reading this post, but I’m intrigued. Nick, thanks for writing such a clear and informative piece. I agree with you and everyone that it’s a good start. It might be a great way to raise awareness of consumers who don’t currently read labels at all.

  6. My local store started doing nuval. Ive always been interested in nutrition, pouring over labels that takes my shopping hours to complete. It has really helped me and my family finding healthier options within our price range, and Shopping less stressful. My only complaints is on the values of nuts and oils. Olive oil for example was placed higher than red palm oil, which is packed with vitamin a (85%). And vitamin e, while olive oil did not. I think it shows real progress in how america will look at their foods, but i still always look at the labeling.

Join the Conversation

Your email address will not be published.