I’m kind of blown away by the response that the return of the McRib sandwich is getting. McDonald’s is using such a classic marketing ploy and it just is so impressive to me how well it works.
Create scarcity for a thing and people will clammer for it. Take away a sandwich, even if that sandwich tastes like soggy cardboard, and people will pay for it when you bring it back. People will tweet about it, facebook it, and basically give free promotion just because it has returned.
Then, of course, they rip of off the menus and do it all over again next year.
If I were a psychology or sociology major in college, I would be writing my senior thesis on the freakin’ McRib sandwich.
Well, on Monday, I’ll show you how to make your own homemade McRib using fresh ingredients. For less money. And you can save time by freezing them. So get pumped for that.
In the meantime, let’s do a poll this week!
And a few links!
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Have a great weekend everyone!